Free Lead Audit

Is Your Roofing Business
Leaking Jobs Every Month?

Answer 12 honest questions about your lead process. Get a personalised report showing exactly where you are losing inspections and what to fix first.

12 Questions
3 min To Complete
Free No Cost
Your Progress 0 of 12
📍 Lead Source
Question 1 of 12
Where do most of your roofing leads come from right now?
Be honest — pick the one that brings in the most enquiries.
Word of mouth and referrals only
Most jobs come from people recommending you
Google or Facebook ads — but inconsistent
Running ads but results go up and down
Checkatrade, MyBuilder, or similar platforms
Paying for leads from third-party directories
Consistent paid ads with a proper funnel
Ads running, leads coming in predictably every week
⚡ Speed to Lead
Question 2 of 12
When a new lead comes in, how quickly does someone actually contact them?
Think about what actually happens — not what you aim for.
A few hours or next day
Someone gets to it when they have time
30 minutes to an hour
Fairly quick but not immediate
Under 10 minutes
Team tries to call back fast
Under 60 seconds — automated
System contacts lead the moment they come in
📞 Follow Up
Question 3 of 12
If a lead does not answer the first call, what happens next?
Most jobs are lost here — be honest about your current process.
We try once or twice then move on
If they don't answer, we assume they are not interested
We call back a couple of times over a few days
Some follow up but no set schedule
We follow up 3 to 5 times with calls and texts
Persistent follow up over a week or two
Automated sequence — texts, calls, emails over 14 days
System follows up automatically until they respond
🎯 Lead Qualification
Question 4 of 12
How do you qualify leads before booking an inspection?
Wasted site visits cost you time and money.
We book everyone who calls or fills a form
No filtering — everyone gets a visit
We ask a couple of questions on the call
Basic check before booking
We have a set list of questions we ask every lead
Consistent qualifying process
AI or form pre-qualifies leads before anyone speaks to them
Only qualified leads reach the calendar
📅 Booking Process
Question 5 of 12
How do homeowners book an inspection with you?
Every extra step between interest and booking loses leads.
They call us and we arrange a time manually
Back and forth to find a slot
We call them back and book over the phone
Depends on someone being available to call
We send them a link to pick a time
Calendar link sent manually after contact
Booking is fully automated — they pick a slot immediately
Calendar link sent automatically, no human needed
📊 Tracking
Question 6 of 12
Do you know your lead-to-booked-inspection conversion rate?
You cannot fix what you cannot measure.
No — we do not track this
No data on how many leads become bookings
Roughly — we have a general idea
Not exact but aware of the ballpark
Yes — we track leads, bookings, and show rate
Clear data on every stage of the lead journey
🚪 No-Shows
Question 7 of 12
What percentage of booked inspections actually show up?
No-shows are one of the biggest hidden costs in roofing.
Less than 50% — a lot of no-shows
Half or more of bookings do not happen
50 to 70%
Significant number still not showing
70 to 85%
Decent show rate with some losses
Above 85% — automated reminders in place
System sends reminders to reduce no-shows
💬 Lead Nurturing
Question 8 of 12
What happens to leads that say "not right now" or go cold?
Most roofers lose these permanently. They do not have to.
Nothing — they go cold and we forget them
Lost forever once they stop responding
We might follow up once more after a few weeks
Occasional manual check-in
Automated nurture sequence keeps them warm
Regular touchpoints until they are ready to book
⭐ Reviews
Question 9 of 12
How many Google reviews does your business have?
Reviews directly affect whether homeowners trust you enough to book.
Under 10 reviews
Very few reviews — trust gap with homeowners
10 to 30 reviews
Some social proof but room to grow
30 to 75 reviews
Solid reputation building
75 or more reviews
Strong social proof that builds instant trust
💰 Ad Spend
Question 10 of 12
Are you currently running paid ads for your roofing business?
This helps us understand your current lead generation setup.
No ads — relying on organic only
No paid spend at all right now
Running ads but not getting good results
Spending money but not many bookings coming in
Running ads with some results
Getting leads but not as many as expected
Running profitable ads consistently
Ads working well, leads coming in regularly
🔧 CRM & Systems
Question 11 of 12
How do you manage your leads and pipeline right now?
A disorganised pipeline means missed opportunities.
Phone calls, texts, and memory
No system — just keep track mentally or on paper
Spreadsheet or notes app
Basic tracking but manual and easy to miss things
Basic CRM like HubSpot or similar
Some pipeline management in place
Full CRM with automation and pipeline stages
Every lead tracked, every stage automated
📈 Business Goal
Question 12 of 12
What is your biggest priority for the next 90 days?
This helps us tailor your report to what matters most right now.
Get more leads coming in consistently
Need a reliable source of new enquiries
Convert more of the leads I already have
Getting leads but too many going cold
Reduce no-shows and wasted site visits
Too many bookings that do not show up
Build a system so the business runs without me chasing
Want automation so I can focus on the actual roofing

Your audit is ready.

Enter your details below to see your personalised report. I will show you exactly where your lead system is leaking and what to fix first.

No spam. No pitch call unless you ask for one. Just your honest results.

Your Lead System Score
0 / 24
Score Breakdown by Area
Your Top Fixes — In Priority Order

Want me to fix this for you?

I will review your audit results on a free 15-minute call and show you exactly what to change first. No pitch. Just honest advice based on your specific answers.

Book My Free 15-Min Call Or connect on LinkedIn — Uman Zafar